Build Your Business Credit Report, Brand

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DUNS Number Can Help, Hurt Business Businesses of all sizes spend billions of dollars every year to build their brands and bottom lines. Meanwhile, millions of these businesses are oblivious to their business credit report at Dun & Bradstreet, which can deprive them of important opportunities. Lenders, vendors, insurance companies and prospective clients often check these

Public Affairs Strategy

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Modern Strategists Blend Government Relations, Public Relations and Marketing Public affairs is another term for stakeholder relations among individuals and groups with common and competing agendas. It’s typically found at the crossroads of public opinion and public policy. Stakeholders often include politicians, civil servants, influencers, customers, communities, clients, shareholders, trade associations, think tanks, business groups, charities,

Tips and Tools For Advocacy Campaigns

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Public Opinion Can Shape Public Policy Grassroots movements continue changing the world. It’s a dynamic that needs to gain momentum now more than ever. It’s up to citizens and nonprofit organizations to purge threats to democracy and people. Most nonprofit organizations could boost their impact with more aggressive advocacy campaigns. Much of the sector should

Web Strategy Vital To Online Visibility

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Digital Success Demands Strategy Small advocacy organizations and large corporations alike should maximize their online profile and influence. Those who understand the art and science of blogging, social media, and search are much more productive than those who don’t. Those who are disciplined enough to put their plans in writing, stick to the plan, and stay

The Private Battle Over Public Property, Democracy

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Corrupt Public Servants Helping Corporations Pillage, Bankrupt Nations Five years ago, the U.S. Supreme Court handed down its Citizens United v. FEC decision, which opened the door to corporate donations in federal elections. In a 5-to-4 decision, the Supreme Court ruled that corporations are people, with the same right to influence politics as voters. Unfortunately, corporations

Search Engine Optimization Is An Art, Science

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Search-Engine Marketing Strategy SEO matters more than ever. Would you like to capture more business from the Internet? Is your business highly ranked by Google, Bing, Yahoo! and other local business directories? If not, you are giving away eager customers to your competitors every day. Don’t Miss Your Target. In the digital age, traditional advertising,

Online Commerce and Consulting Experts

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SEO Strategists Tapped By International PR Firm MentorNet, LLC has been hired by Crossbow Communications for additional in-house and client work. The online commerce and internet consulting pioneers are on a roll as they have added several new clients in multiple industries over the past year. “This is a great alliance for us,” said Rich Benvin,

Public Relations Consultant Speaking Out For Sustainability

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Climate Change, Biodiversity, Sustainability The future isn’t what it used to be. That’s why Crossbow Communications is digging in to defend endangered species and an endangered planet. The lives of future generations are counting on more sustainable practices and policies. Chandler has spent most of his career defending the underdogs of the world–from abandoned kids

Resilience and Sustainability Network Launched For Cities

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Sustainable Cities Can Help Fight Climate Change To help address the impacts of cities on climate change and the impact of climate change on cities, we are developing the sustainability network to accelerate the movement of cities and communities toward efficiency and resiliency. With your help, this prestigious annual award will be the richest and most