Nike Campaign Tackles Racism, Injustice

Bill Of Rights Supporters Quash Call For Boycott

Nike just took a big step by taking its marketing campaign into the political arena. Despite calls for boycotts from those who support racism and fascism, the new ad campaign has already generated plenty of free publicity and a spike in sales.

The racists and fascists claim that Nike, Colin Kaepernick and others who protest the murders of unarmed American citizens by public servants is anti-American, unpatriotic and disrespectful to veterans, members of the armed services and police officers. Not so fast. Let’s cut through the rhetoric and propaganda.

Over the past 50 years, African-Americans and Hispanic soldiers have seen more front line duty in the U.S. military than their white counterparts. They have incurred more fatalities than whites. The discrimination continues and minorities have paid their dues. So, if any social group in America has earned the right to use the flag and a song as an opportunity to draw attention to ongoing racism, fascism and corruption, it’s racial minorities. They are defending America and Americans, when public servants only want to defend themselves with shallow symbols and conversations.

Ironically and undeniably, African-Americans and other minorities have fought in the nation’s wars for centuries. They have eagerly defended the basic freedoms that are denied to their families. In addition to discrimination, this institutional racism is a form of taxation without representation. Similar injustices and abuses sparked the American Revolution and gave rise to the formation of this great nation. As our forefathers intended, the flag flies for everyone or it flies for no one.

It’s time to defend much more than just a piece of cloth. Our air, food and water are being contaminated with industrial waste. Neurodegenerative disease is the fastest-growing cause of death in America and the world. Autism continues to soar because of the rampant release of neurotoxins into the world we depend upon. Public property and budgets are being plundered. The nation is on its way to bankruptcy with a record national debt and a bankruptcy expert at the helm. Yet, the only conversation mainstream media and the White House can muster is one about the national anthem. It’s time for deeper conversations. Answers begin with the truth and the misguided national anthem debate is a convenient smokescreen for a hijacked administration. The fascists who are wrapping themselves in the American flag are actually anti-American traitors. They stand only for themselves. They would make Nazi propagandist Joseph Goebbels proud. Just say no to their ignorance and hate.

Colin Kaepernick ad campaign NIKE

When Colin Kaepernick took a stand against racism, injustice and many other social ills in August 2016, President Trump and other sick minds twisted the conversation with old school propaganda. Instead of addressing the issues of racism, murder, corruption, cover-ups and more, those who stand up for these victims are being attacked. Their patriotism has been questioned. Their second-amendment rights have been challenged. My guess is that millions of patriots from years gone by are rolling over in their graves as public servants are shooting unarmed citizens in the back. Those who speak up are being stabbed in the back. The party line is that these shootings will continue until morale improves. That’s the fascist party.

It’s interesting how the machine is quicker to defend a symbol of a free nation than defending the people themselves. Propaganda is alive and well and Americans owe it to themselves, their families and their nation to think for themselves on this issues and many others.

Kaepernick signed a new, multiyear deal with Nike that makes him a face of the 30th anniversary of the sports apparel company’s “Just Do It” campaign. With just one tweet, the former NFL quarterback and Nike have set the world on fire, causing a flurry of stories in major publications, inspiring a top trending hashtag across social media.

Reaction to Kaepernick’s tweet was swift. Almost immediately, “Just Do It” and “Nike” became top trending terms on Twitter in the United States, and by morning the hashtag #NikeBoycott was one of the most used on the social media service. People posted videos and photographs of themselves destroying their Nike apparel in response to the company’s decision to work with Kaepernick.

Nike’s stock price fell more than two percent after the announcement. While some investors are likely nervous that the company’s decision to feature Kaepernick could inspire a boycott, the stock price of Adidas also was down more than two percent that morning. The broader stock market downturn was being blamed on worries about tense negotiations over NAFTA. But one week later, Nike reported that online sales had jumped by 31 percent after unveiling the campaign.

“I am not going to stand up to show pride in a flag for a country that oppresses black people and people of color,” he told Steve Wyche of NFL Media about the decision two years ago. “To me, this is bigger than football and it would be selfish on my part to look the other way. There are bodies in the street and people getting paid leave and getting away with murder.”

Read The Full Story About NIKE, Colin Kaepernick and the national anthem.

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