Search Engine Optimization Is An Art, Science

Search-Engine Marketing Strategy

SEO matters more than ever. Would you like to capture more business from the Internet? Is your business highly ranked by Google, Bing, Yahoo! and other local business directories? If not, you are giving away eager customers to your competitors every day.

Don’t Miss Your Target. In the digital age, traditional advertising, direct mail, and public relations campaigns are not as cost-effective as a highly ranked listing on Google and other Local Search engines. The top five listings capture 90 percent of your prospective customers who are actively searching for help.

media relations and public relations

With Search-Engine Marketing, we can build your bottom line in multiple ways:

  • Increase your market share with higher local search rankings.
  • Build your revenues with motivated new clients who are missing you today.
  • Stop wasting time and money on shotgun marketing tactics.

 Aim Higher & Earn More. Search for your business as a prospective, first-time customer searches for help. The map generated that pinpoints businesses and ranks them with a corresponding listing is Google+ Local (formerly Google Places). Until you’re ranked on that first page of search results, Google and other search engines are working against you—and working for your competitors who are listed on page one.

public relations strategy

Don’t Waste Another Day or Another Dollar. Crossbow recommends Search-Engine Marketing (SEM) for most businesses as a critical first step. SEM is extremely cost-effective and measurable. You can’t afford to miss the people who are actively searching the Internet for your help. Start your SEO campaign today.

public relations firm Denver and Phoenix

Crossbow Communications is a full-service advertising agency and public relations firm in Denver, Colorado and Phoenix, Arizona. The firm specializes in issue management and public affairs. Crossbow has helped influence public opinion and public policy around the world. It has won state and national awards, while setting state and national records for our clients. Government relations. Media relations. Stakeholder relations. Build your bottom line and a better world with Crossbow.

About Gary R. Chandler

Public affairs and issue management strategist. Sustainability author and advocate. Founder of Crossbow Communications and Sacred Seedlings. @Gary_Chandler

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