PR Firm Launches Campaign To Defend Biodiversity, Stop Deforestation

Deforestation Promoting Climate Change, Loss Of Biodiversity

Deforestation generates about 20 percent of greenhouse gasses and cripples our planet’s ability to filter carbon dioxide from our air. Unfortunately, deforestation also threatens entire watersheds, endangered species and endangered cultures around the world. An international PR firm based in Phoenix, Arizona has launched a program to help reverse deforestation, while defending entire ecosystems.

If all CO2 emissions stopped today, climate change will still intensify because of existing carbon in the atmosphere. Energy conservation, renewable energy and sustainable agriculture are vital, but we need proven carbon capture strategies to help restore balance to our atmosphere. Forest conservation is more important than ever.

deforestation and endangered species

“Thousands of community stakeholders across East Africa are ready to act now,” said Gary Chandler founder of both Crossbow Communications and its subsidiary Sacred Seedlings. “They can help us all fight global climate change, while defending critical ecosystems in Tanzania, Kenya and beyond. We’re launching a campaign to help them secure the resources to succeed.”

According to Chandler, several NGOs, including the Mellowswan Foundation Africa-Tanzania have plans to save remaining forests in the region, while promoting reforestation, sustainable agriculture and wildlife conservation. The program will plant more than 10 million new seedlings just in the Kilimanjaro ecosystem.

A new report by the United Nations Environment Programme says that protecting East Africa’s mountain ecosystems would safeguard the region’s $7 billion tourism industry, not to mention the lives of millions of people and iconic endangered species.

“Across the continent, the damage done to these ecosystems is depriving people of the basic building blocks of life,” said Erik Solheim, head of UN Environment agency.

Save Kilimanjaro ecosystem

He said Mt. Kilimanjaro was an example of how climate change was severely damaging Africa’s mountains and the people who depend on them. Mt. Kilimanjaro, the highest in Africa, contributes to more than a third of Tanzania’s revenue from tourism but is facing several problems, ranging from shrinking glaciers to rampant wild fires. As climate change intensifies, it is essential that governments act swiftly to prevent more harm and more downward momentum. The report urges Tanzania to protect the mountain’s water catchment area by reforestation, investing in early warning systems and making climate adaptation a top priority.

Forests are critical to the way Earth functions. They lock up vast amounts of carbon and release oxygen. They influence rainfall, filter fresh water and prevent flooding and soil erosion. They produce wild foods, fuel wood and medicines for the people who live in and around them. They are storehouses of potential future crop varieties and genetic materials with untapped healing qualities. Wood and other fibre grown in forests can be used as a renewable fuel or as raw material for paper, packaging, furniture or housing.

While the pressures on forests vary across regions, the biggest cause of deforestation is expanding agriculture – including commercial livestock and major crops such as palm oil and soy. According to Chandler, Sacred Seedlings is a global initiative to support forest conservation, carbon capture, reforestation, urban forestry,sustainable agriculture and wildlife conservation. Sustainable land management and land use are critical to the survival of entire ecosystems, including millions of people who live in the region.

Tanzania lion conservation

Loss of forests isn’t the only problem in East Africa. Tanzania may have lost half its elephant population since 2007. It could be wiped out entirely in just seven years. Kenya’s wildlife also is under assault like never before. Adding to the crisis, there has been loss of wildlife habitat and biodiversity as a result of fragmentation and loss of critical ecosystem linkages and over-exploitation of the natural habitats. This loss of habitat brings humans and wildlife into more and more conflict over food, water and space–which means more bloodshed.

Tanzania’s elephant population declined from an estimated 109,000 elephants in 2009 to around 70,000 in 2012. Approximately 30 elephants are killed for their ivory every day.

Sacred Seedlings is a global initiative to support forest conservation, reforestation, urban forestry, carbon capture, sustainable agriculture and wildlife conservation. Sustainable land management and land use are critical to the survival of entire ecosystems. Thanks to the leadership of NGOs and stakeholders in East Africa, we now have 14 comprehensive plans that can fight global climate change, while defending cultures, communities and entire ecosystems. We need your help.

Read More About Deforestation and Loss of Biodiversity at

public relations firm and public affairs firm Denver and Phoenix

Crossbow Communications is a full-service advertising agency and public relations firm in Denver, Colorado and Phoenix, Arizona. The PR firm specializes in issue management and public affairs.

Kilimanjaro Ecosystem Under Pressure

Stakeholders Have Plans To Defend Ecosystems From Climate Change

The world is at a turning point. Ecosystems in some regions are on the verge of collapse. Balancing record human populations with diminishing and degraded natural resources is getting more challenging every day. Meanwhile, climate change is making that balancing act more complex, as agriculture, water, wildlife and communities are feeling the impact in most regions of the world.

Save Kilimanjaro ecosystem

Because of these factors, biodiversity is under assault like never before and the web of life could collapse in some regions of the world within a few years. Each regional collapse will contribute to the global spiral. Eastern Africa is one region that’s at a critical point now. Band-aid actions won’t work. We need comprehensive programs that can address economics, education and cooperation.

Climate Change, Population Boom, Poverty Taking Toll

Thanks to collaborative and comprehensive planning by enthusiastic leaders in Kenya and Tanzania, we have a plan for a massive conservation program in Eastern Africa. These diverse stakeholders are feeling the pressures of climate change. They believe in a shift to greater sustainability. They sense the urgency of more comprehensive wildlife conservation strategies, including aggressive community engagement, education and economic development. As you will see, several stakeholder organizations are eager to take action. They have submitted five separate proposals to help address all of these issues simultaneously. We promised to do what we can to help make them a lasting reality.

forest conservation Tanzania and Kenya

My partners (certified nonprofits in Tanzania and Kenya) approached me and asked if we could help save their vanishing wildlife. We developed a collaborative plan over the past six months. Their recommendations include forest conservation, reforestation, community outreach and education, sustainable agriculture, anti-poaching projects and economic development. They have some solid plans with strong partners, including several government leaders and groups such as Jane Goodall’s Roots and Shoots.

I Need Your Help

This massive East Africa project can make a difference on many levels. I’m coordinating the entire effort because I care and because I believe in what it can accomplish in Africa and elsewhere, but it’s bigger than I am.

wildlife conservation Tanzania

I have been pulling this program together for four years. I haven’t made a dime and I will never take a salary. But I do need to cover some expenses and we do need to put some money in the hands of our partners to keep them enthused and engaged as we seek our big grants and sponsors (I could use your help there, too, if you have any contacts within corporations, foundations and/or NGOs). I will make a personal plea for your help. We need some seed money desperately to keep it moving forward at high speed.

We will make our funders shine with glowing international news, events and publicity that will last for years. It will be a branding bonanza for a sponsor and it is the right thing to do–a triple P (people, planet, profit) program of the purest pedigree. You can learn more and donate at  

public relations firm and public affairs firm Denver and Phoenix

Crossbow Communications specializes in issue management and public affairs. It’s also promoting forest conservation, reforestation, sustainable agriculture, and wildlife conservation through its subsidiary–Sacred Seedlings. Please contact Gary Chandler at to join our network.