Global Leaders Descending On Bali

Global Leaders Descending On Bali

Indonesia Hosts G20 Summit All eyes are on Bali as it welcomes world and business leaders to Southeast Asia’s first G20 summit. Indonesia is Southeast Asia’s only G20 member state, and is the first nation in the region to host the annual leadership summit....
Add Value Rules To Google Ads

Add Value Rules To Google Ads

Google Ads Best Practices Improve Reach, Relevance Google has disrupted the marketing world over the past 20 years. Shotgun marketing and traditional advertising have been pushed aside by the digital revolution. In 1998, the founders of Google offered to sell the...
Blood, Organs Transmit Prion Disease

Blood, Organs Transmit Prion Disease

Prion Contamination Threatens Public Health After 22 years of caution, the FDA recently determined that defending the nation’s blood supply against prion disease is no longer necessary. Instead, we will now safeguard blood banks based on the honor system. In...
PFAS Causing A Public Health Disaster

PFAS Causing A Public Health Disaster

Chemical Companies, EPA Covered Up Water Contamination Thanks to a massive chemistry experiment that has gone horribly wrong, most people in the United States, and likely the world, have a harmful chemical in their bodies. A chemical cocktail designed to help...
Lawmakers Seek Disclosure From PR Firms

Lawmakers Seek Disclosure From PR Firms

Campaigns For Fossil Fuels Under Fire Representatives Raúl Grijalva (D-AZ) and Katie Porter (D-CA) have requested documents from five public relations firms and the American Petroleum Institute (API) detailing their work for fossil fuel companies. ...
Sumatra, Sulawesi Full Of Adventure

Sumatra, Sulawesi Full Of Adventure

Indonesia A Major Destination For Ecotourism Sumatra is the only place on earth where tigers, elephants, orangutans, and rhinos share the same island. The Leuser Ecosystem World Heritage Site on the island of Sumatra also is home to clouded leopards, pangolins,...
Investors Fueling ESG Movement

Investors Fueling ESG Movement

Transparency Key To Brand Management Nearly nine out of 10 millennial investors want sustainable investments. ESG-related instruments have already attracted $35 trillion. The sector will likely exceed $53 trillion by 2025. A recent study found that millennials are...
Lawmakers Seek Disclosure From PR Firms

Extreme Weather Spreading Toxic Chemicals

Wastewater Treatment Plants Releasing Toxins Hazardous chemical sites in the United States are at risk from climate-driven floods, storms and wildfires, according to a new analysis by the Government Accountability Office. The GAO claims that more than 11,000...
Wolves Back Home In Colorado

Wolves Back Home In Colorado

Wildlife Management Plans Running Behind As a Colorado native, I embrace the return of wolves to Colorado. Unfortunately, state wildlife agencies are preoccupied with the reintroduction of the species and failed to account for the natural return of these predators. It...
Add Value Rules To Google Ads

Common Mistakes In Brand Management

Market Research Critical To Optimization I have been a marketing professional for more than 40 years. At the tactical level, the industry has evolved drastically over the past 20 years. The Internet, social media, mobile phones, streaming video, influencers and more...
Best Practices In Brand Management

Best Practices In Brand Management

Market Research Critical To Brand Management The most successful brands in the world rely on market research to stay in tune with customers and competitors. They understand that the market is dynamic and evolving. These companies understand that they must stay...
Best Practices In Crisis Communications

Best Practices In Crisis Communications

Promote Aversion, Preparation and Public Safety Businesses and advocacy organizations around the world are facing a rapidly changing environment. As the pandemic evolves, so does the threat of global warming, climate change and disruptions to supply chains. Lives,...
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