Climate Change Threatens Superfund Sites

Polluted Sites Face Weather Risks Sixty percent of the nation’s heavily polluted Superfund sites—nearly 950 of them—are at risk from the impacts of climate change, including hurricane storm surges and flooding that could spread their toxic legacies into...
PR Firm Explains Modern Media

PR Firm Explains Modern Media

Earned Media Builds Brand Earned media is the Holy Grail in the marketing world. It’s credible and influential. It can fuel your social media campaign, which can go viral in the digital world. In reality, earned media is a double-edged sword that some compare to...
Public Relations and Marketing Still Converging

Avoid Common Marketing Mistakes

Strategic Planning Essential To Target Marketing Marketing is a process that begins before you start your business plan. It requires vision, determination and planning. Strategic planning is an investment that separates the leaders from the losers. Unfortunately, many...