by Gary Chandler | May 5, 2020 | Public Health, Public Relations
Leaders Must Step Up For Stakeholders The coronavirus has billions of people and millions of businesses fighting for survival. Of course, our first concern is for our nation, communities and families. But we must account for the fact that few brands will be...
by Gary Chandler | Dec 26, 2019 | Marketing, Public Relations
Phoenix PR Firm A Pioneer In Integrated Communications The lines separating marketing and public relations have always been blurred and competitive. Some agencies, including Crossbow, have always been integrated, but they were ahead of their...
by Gary Chandler | Aug 11, 2019 | Consulting, Public Relations
Earned Media Builds Brand Earned media is the Holy Grail in the marketing world. It’s credible and influential. It can fuel your social media campaign, which can go viral in the digital world. In reality, earned media is a double-edged sword that some compare to...
by Gary Chandler | Dec 11, 2017 | Consulting, Public Relations
DUNS Number Important To Business Businesses of all sizes spend billions of dollars every year to build their brands and bottom lines. Meanwhile, millions of these businesses are oblivious to their business credit report at Dun & Bradstreet, which can deprive them...
by Gary Chandler | Nov 19, 2017 | Government Reform, Public Relations
Government Relations, Public Relations and Marketing Public affairs is another term for stakeholder relations among individuals and groups with common and competing agendas. It’s typically found at the crossroads of public opinion and public policy. Stakeholders...
by Gary Chandler | Apr 11, 2015 | Marketing, Public Relations
Digital Success Demands Strategy Small advocacy organizations and large corporations alike should maximize their online profile and influence. Those who understand the art and science of blogging, social media, and search are much more productive than those who...
