Best Practices In Brand Management

Best Practices In Brand Management

Market Research Critical To Brand Management The most successful brands in the world rely on market research to stay in tune with customers and competitors. They understand that the market is dynamic and evolving. These companies understand that they must stay...
Public Relations Part Of The Marketing Mix

Public Relations Part Of The Marketing Mix

Phoenix PR Firm A Pioneer In Integrated Communications The lines separating marketing and public relations have always been blurred and competitive. Some agencies, including Crossbow, have always been integrated, but they were ahead of their...
Public Relations Part Of The Marketing Mix

Avoid Common Marketing Mistakes

Marketing Pro Offers Helpful Tips Marketing is a process that begins before you start your business plan. It requires vision, determination and planning. Strategic planning is an investment that separates the leaders from the losers. Unfortunately, many small- to...
Nike Campaign Tackles Injustice

Nike Campaign Tackles Injustice

Bill Of Rights Stops Boycott Nike just took a big step by taking its marketing campaign into the political arena. Despite calls for boycotts from those who support racism and fascism, the new ad campaign has already generated publicity and a spike in sales. The...
How To Maximize Online Visibility, Influence

How To Maximize Online Visibility, Influence

Digital Success Demands Strategy Small advocacy organizations and large corporations alike should maximize their online profile and influence. Those who understand the art and science of blogging, social media, and search are much more productive than those who...
Public Relations Part Of The Marketing Mix

Search Engine Optimization An Art, Science

Search-Engine Marketing SEO matters more than ever. Would you like to capture more business from the Internet? Is your business highly ranked by Google, Bing, Yahoo! and other local business directories? If not, you are giving away eager customers to your competitors...
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